论坛 › 楼市动态 › 2021年总结，影响地产供应量的10大因素

爱吃橙 发表于 2022-2-7 15:59:54

2021年总结，影响地产供应量的10大因素

<section data-role="outer" label="Powered by 135editor.com"><section data-role="paragraph"><section data-role="paragraph"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">熬过疫情最严重的2020年，房地产却在2021年迎来了寒冷的冬天。</span></p><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">2021年，稳字当头，“三道红线”“两集中”落地，行业进入深度调整期，市场前热后冷，400余次密集调控高压不减，房企爆雷破产浪潮汹涌，从上半场的疯狂到下半场的冷寂，地产圈在焦虑中前行。</span></p><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">2021年末，转机已至。中央再提“房地产是支柱产业”，提振市场信心，利好房地产业的平稳健康发展。</span></p><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">在这新旧年交替之际，本文将为大家分享<span style="color: rgb(63, 63, 63);letter-spacing: 1.5px;">2021影响地产供应链年度十大变量。</span></span></p></section><section data-role="paragraph"></section><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">01</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">三道红线</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(11, 121, 255);font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">对房地产资金提出最严峻的挑战，商票逾期，债券暴雷，高负债+高杠杆=高风险，行业已告别金融红利时代，转而奔向管理红利时代。</strong></span></p></section></section></section><section data-role="paragraph"></section><section data-role="paragraph"><section data-role="list"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">影响：行业频繁暴雷加剧供应商、投资者、购房者的不信任，负向反馈层层加码。</strong></span></p></li></ul></section></section><section data-role="paragraph"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">2020年，全国约有500家房企发布破产公告；2021年1月1日至12月30日，根据人民法院公告网显示，房企破产数量已经高达396家，平均每天就有1家房地产企业破产倒闭，国内房地产行业迎来多年未有之大变局。</span></p></section><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">供应链企业可以降低集中度，选择融资成本更低、实力雄厚的央企，还有一些向来坚持稳健路线、注重产品力和服务力、资金实力和造血能力的民营房企合作，减少暴雷风险。</span></p><section data-role="paragraph"><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section><section data-role="paragraph"><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">02</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">集中供地</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">经历了第一批集中供地买家“争抢”，第二批集中供地买家“弃场”的冰火两重天之后，多城对第三批集中供地的土拍规则，<strong style="outline: 0px;max-width: 100%;color: rgba(102, 102, 102, 0.8);font-size: 15px;letter-spacing: 1.5px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(11, 121, 255);font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;">第三批集中供地体现稳，政策冲击波会逐步减弱，但土地红利时代已一去不返</span></strong></span></strong></span></p></section></section></section></section><section data-role="paragraph"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">22城第一批集中供地中，土地挂牌数量918宗，总计成交住宅用地（含综合用地）约861宗，土地出让金总额10705.07亿元，综合溢价率达到15%。</span></p></section><section data-role="paragraph"><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 0.544px;text-align: justify;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;"></span></p><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">22城第二批集中供地挂牌地块数量935宗，总计成交住宅用地（含综合用地）约657宗地块，土地出让金总额6441.43亿元，综合溢价率不足4%。</span></p></section><section data-role="paragraph"><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">面对行业规模受限、竞争加剧、利润下滑的窘境，作为供应链企业，应该根据趋势走向，积极和拿地多、去化快、融资成本低的绿档企业合作，这样能够有效规避风险，保障未来的产能和销量。其次，也要关注22城以外非集中供地、非招拍挂地城市，这些城市同样酝酿着新机遇。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;caret-color: red;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></p></section><section data-role="paragraph"><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">03</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">房地产税</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">所有调控政策导向都是“防风险、保供需、重保障、调分配”，房地产税作为最后大杀器出炉，也预示着政策工具一次性出清！</span></strong></span></p></section></section></section></section><section data-role="paragraph"><section data-role="list"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">政策层面：调控政策基本出清，后续转为零星微调</strong></span></p></li></ul></section></section><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">自2016年五限政策以来，二手房指导价、教师轮岗制度、多校划片打压天价学区房最后到房地产税，各种调控层出不穷，轮番的政策调控已经接近尾声，后续更多的是零散微调。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">经济层面：房地产仍然是重要的支柱产业，调控是为了稳房价，而不是杀死行业</strong></span></p></li></ul></section><section data-role="paragraph"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">从GDP占比看，2020年房地产及其产业链占我国GDP的17%（完全贡献），房地产业增加值占GDP的7.3%（直接贡献）。另外，房地产带动相关的产业链占GDP的9.9%（间接贡献），其中房地产对金融、批发、建材的带动最为明显。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section><section data-role="paragraph"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">调控以来，全国房地产投资开发和PMI制造指数持续下滑，房地产调控目的在于稳地价、稳房价、稳预期，促进房地产市场平稳健康发展。当调控到达预期目标时，行业将回归到良性的状态，仍然值得经营。</span></p></section><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">04</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">材料涨价</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;color: rgb(102, 102, 102);font-size: 14px;caret-color: red;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;caret-color: red;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">受原材料上涨、疫情反复、能耗双控、部分地区限产限电等多重影响，涨价潮从2020年下半年延续至今，建材家居企业集体上调相关产品价格，涨价函满天飞。</span></strong></span></p></section></section></section><section data-role="paragraph"><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(0, 0, 0);text-align: left;caret-color: rgb(255, 0, 0);box-sizing: border-box !important;overflow-wrap: break-word !important;">行业现状：原材料价格频频上涨，利润持续下降，越做越亏</span></strong></span></p></li></ul></section><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">结合2020年-2021年的原材料价格来看，平均涨幅超过40%，个别行业如芯片涨幅超过5倍。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section><section data-role="paragraph"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">供应商应该以终为始，与采购方建立良性共赢合作模式，优化产能，保持产品竞争力，建立适度的原材料库存，增强抗波动的能力。</span></p><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section></section><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">05</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">新生代新需求</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">Z世代总人数已超3亿，预计占整体消费力40%</span></strong></span></p></section></section></section><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">特点呈现：懒宅、独立、富足、爱国、颜值控、精神追求等</strong></span></p></li></ul></section></section><section data-role="paragraph"></section><section data-role="paragraph"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">Z世代是数字时代的原住民，因为生活方式质的变化，他们独立、感性，更关注体验，也更懂得去挖掘好的价值和服务。</span></p><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">95后对可变户型高度关注，倾向自主决策，对自己的审美拥有信心，所以灵活多变、功能可转换的“X户型”、“无定义房间”等更易收获Z世代的青睐。</span></p></section><section data-role="paragraph"><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;caret-color: red;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></p></section></section></section><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">房企需要对住宅格局的灵活性、功能的复合性以及物业服务的智慧程度等，做出高标准的满足及实现。只有这样，才能用产品力、个性化服务等过硬实力，精准锁定这个年轻群体的品牌忠诚度。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section></section><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">06</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">品质房企逆袭</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;"><strong style="font-size: 15px;letter-spacing: 1px;caret-color: red;outline-style: initial;max-width: 100%;"><span style="outline-style: initial;max-width: 100%;color: rgb(11, 121, 255);font-size: 16px;">集中供地新规施行后，土拍市场的变化也非常明显。“竞品质”、“定品质”被频繁提及，成为考量的关键。</span></strong></span></p></section></section></section><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">市场分化加剧: 品质力房企更受追捧，远远高于行业平均增速</strong></span></p></li></ul></section></section><section data-role="paragraph"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">竞品质将项目品控前置至土拍端，通过“竞更高更优建筑品质确定竞得人”。以北京为代表，北京《高标准商品住宅建设方案评审内容和评分标准》，从绿色建筑、装配式建筑、超低能耗建筑、宜居技术应用和管理模式五个方面实行评审。</span></p><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">品质力给房企带来更多的发展机会，应对市场的不确定性，房企同时享受因品质带来的多重红利。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section><section data-role="paragraph"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">“竞品质”、“定品质”未来有望成为我国土拍规则的新“标配”，推动国内地产开发模式步入全新篇章，从源头上引导房地产市场供应高品质住宅产品。这将倒逼房企提升产品力，发展绿色建筑、装配式建筑、超低能耗建筑。同时促进建筑供应链往高标准高质量方向升级。</span></p></section><section data-role="paragraph"><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section><section data-role="paragraph"><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">07</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">城投城建接力</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">新基建加速，保障房、市政场馆、产业园区等非房开类项目逆势增长。面对万亿蓝海市场，供应链企业需加速布局</span></strong></span></p></section></section></section><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">优势一：政策好，规模大</strong></span></p></li></ul></section><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">在房开投资规模下滑的背景下，新基建加速是国家战略；全国各类城投公司2800多家，总资产约92.28万亿元，90%为A类以上评级。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;caret-color: red;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></p></section></section></section><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">优势二：增长快，产业全</strong></span></p></li></ul></section><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">五类业态：保障性住房、市政公建场馆、产业园区、路桥交通、公用事业设施等。2020年全国共新立项厂房/工业园区工程项目4190个，大、中、小学及幼儿园工程6947个，各类文化、体育场馆工程1053个，医院工程2310个，棚户区改造、安置房、保障房小区3172个。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section></section><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">供应链企业应该扩大产品的适用范围，能够适应新的业态场景，增强服务模式的多样性，无缝对接新的服务对象，从内部开始优化组织架构，调兵遣将。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section><section data-role="paragraph"><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">08</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">国家双碳战略</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">面对双碳进程下的现实挑战与紧迫压力，供应链企业应该积极探索新技术、新产品、新思路，把握机遇</span></strong><strong style="outline: 0px;max-width: 100%;letter-spacing: 1px;caret-color: red;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;</strong></span></p></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">影响：不绿色，不达标，不采购</strong></span></p></li></ul></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">2021年由中城联盟、阿拉善、全联房地产商会、万科等一起发起的“中国房地产行业绿色供应链行动”迎来5周年。这个行动向供应链提出了“不绿色不采购”的要求，凡是碳排放量很大、环保不达标的企业，他们的钢铁、水泥、铝、玻璃这些材料都不采购。而那些碳排放、能耗做得特别好的达标企业，则会被纳入绿色推荐采购名单。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">建议：技术升级，模式创新，发挥绿色采购的力量</strong></span></p></li></ul></section><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">作为碳排放大户的房地产行业面临着巨大的转型压力，急需通过技术升级和模式创新，持续减少整个供应链的碳排放，向着“碳中和”方向迈进。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">随着国家节能减排的政策推进，绿色、环保和无污染的工业制品将更受下游建筑业和房地产行业的青睐，之前垄断行业的市场份额可能发生转变，同时享受碳交易带来的诸多红利。</span></p><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(63, 63, 63);font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section></section></section></section><section data-role="paragraph"><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">09</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">数字浪潮来袭</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">数字红利即管理红利！数字化的背后是产业链要素重构与高效协作。当前行业正从内部信息化、上下游数字化向产业互联网迈进！</span></strong></span></p></section></section></section><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;caret-color: red;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">管理红利：带来提效、降本、防风险等诸多优势</strong></span></p></li></ul></section><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">房地产行业的管理红利包含两个层面，第一是业务管理层面，第二是公司治理及团队管理层面。就业务层面而言，管理红利绝不仅限于“运营，提高资产周转率；而是从拿地到融资再到资产运转的一整套优化方案，更考验前后端协同。想要塑造管理红利，本土优势品牌、运营效率、产品影响力、团队塑造、人才水平以及数字化转型已经成为了标配。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;caret-color: red;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">数字化建设路径：从内部信息化到上下游数字化，迈向产业互联网</strong></span></p></li></ul></section><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">数字化的背后是产业链要素重构与高效协作，影响数字化成功的要素有很多，包括转型的意识、数字化治理架构、投入的资源、文化和氛围等。关于数字化建设，企业更多的还是应该向内看，从企业内部的信息化到上下游数字化，最后迈向产业互联网，把数字化能力构建起来。</span></p><section data-role="list"><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section></section><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">供应商已经成为房地产企业核心价值链条的重要一环，在未来发展的过程中，房地产开发商之间的竞争将是供应链的竞争，获取一手的优质供应商资源，显得尤为重要。而基于供应商画像进行管理决策，已成为房企管理考察供应商的重要手段。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="title" data-tools="135编辑器" data-id="105275" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;outline: 0px;max-width: 100%;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-bottom: -22px;outline: 0px;max-width: 100%;font-size: 38px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-size: 36px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">10</strong></span></p></section><section style="outline: 0px;max-width: 100%;display: inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section hm_fix="303:434" style="padding: 7px 20px;outline: 0px;max-width: 100%;background-color: rgb(246, 249, 253);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-brushtype="text" style="outline: 0px;max-width: 100%;font-size: 16px;letter-spacing: 1.5px;color: rgb(11, 121, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="outline: 0px;max-width: 100%;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">专精特新突围</strong></span></p></section></section><section data-width="100%" style="box-sizing: border-box;margin-top: -5px;margin-left: 10px;outline: 0px;max-width: 100%;width: 100%;height: 1px;background-color: rgb(42, 138, 255);overflow: hidden;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-tools="135编辑器" data-id="7" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 10px auto;padding-left: 10px;outline: 0px;max-width: 100%;border-left: 5px solid rgb(170, 170, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 1px;line-height: 1.75em;color: rgba(102, 102, 102, 0.8);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(11, 121, 255);font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">现在是拥有专业化、精细化、特色化、新颖化核心技术制造企业最好的时代，政策红利、资本加持、房企追捧！</strong></span></p></section></section></section><section data-role="paragraph" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></section><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;caret-color: red;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">政策资本加持：建材家居IPO企业加速，专精特新企业更受青睐</strong></span></p></li></ul></section><p style="vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">在2021年，有超过40家建材家居企业陆续启动上市工作。1月21日，通用电梯在A股正式挂牌上市，成为创业板全国电梯行业第一股企业。2月24日，王力安防挂牌上市，成为“中国门锁第一股”；此外，箭牌家居、书香门地、固克节能、雨中情等多家企业排队IPO。</span></p><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="list" style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;caret-color: red;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">房企追捧：房企纷纷成立创投基金，合作从采购走向深入战略合作</strong></span></p></li></ul></section></section><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">TOP30房企超过半数成立创投基金，如碧桂园、保利、金茂、远洋、龙湖、华润、越秀、金地、建发等。</span></p><p style="text-align: center;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;"></p></section><section data-role="list" style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;vertical-align: inherit;line-height: 1.75em;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;text-indent: 28px;font-size: 16px;font-family: Helvetica Neue, Helvetica, Hiragino Sans GB, Apple Color Emoji, Emoji Symbols Font, Segoe UI Symbol, Arial, sans-serif;">“专精特新”的灵魂是创新，强调“专精特新”就是要鼓励创新；“专精特新”在很大程度上是解决“卡脖子”问题的利器，它们大都瞄准缝隙市场，在细分领域建立了竞争优势，甚至具有垄断话语权，能有效连接产业链的“断点”，疏通“堵点”。想要培育“专精特新”中小企业，企业首先要摒弃规模崇拜，拒绝多元化诱惑，专注在细分领域建立竞争优势。</span></p></section></section></section><link rel="stylesheet" href="//www.fqlook.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_MP9" id="wcn_editor_css"/>

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