大雄 发表于 2021-6-29 10:18:10

东百商业获评“金百合购物中心数字化应用最佳实践案例”

<p style="text-align: justify;">6月23日-25日,由中国连锁经营协会主办的2021中国购物中心与连锁品牌发展峰会暨展览会在上海国际会议中心举行。<br/></p><p style="text-align: justify;"><br/></p><section label="Copyright2018 iPaiban All Rights Reserved (本样式已做版权保护,未经正式授权不允许任何第三方编辑器、企业、个人使用,违者必纠)" donone="shifuMouseDownPayStyle(shifu_dataage_015)"><section><section><section><p>此次峰会主题以“以深度运营实现商业新价值”为主题,集结购物中心与连锁品牌一线阵营,聚焦百货购物中心融合发展、消费者洞察与营销、商业更新与创新、数智化增长、精细化运营等议题。</p><p><br/></p><p><strong><span style="color: rgb(255, 0, 0);">东百集团携旗下智慧零售项目亮相峰会,获评“2021金百合购物中心数字化应用最佳实践案例”。</span></strong></p><p><br/></p></section></section></section></section><section style="margin-right: 16px; margin-bottom: 20px; margin-left: 16px; font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 1px; white-space: normal; background-color: rgb(255, 255, 255); max-width: 100%; font-size: 0.875rem; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"></section><section style="margin-right: 16px;margin-bottom: 20px;margin-left: 16px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 1px;white-space: normal;background-color: rgb(255, 255, 255);max-width: 100%;font-size: 0.875rem;line-height: 1.75em;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(0, 0, 0);font-family: Optima-Regular;text-indent: 37px;font-size: 15px;box-sizing: border-box !important;word-wrap: break-word !important;">“CCFA金百合”系列活动由中国连锁经营协会(CCFA)自2011年起持续开展,是引导购物中心与连锁品牌合作,深化经营管理,提高整体购物中心发展能力和水平品牌化的行业年度盛事,起到了树立行业典范,助力市场发展的作用。</span></section><section style="margin-right: 16px;margin-bottom: 20px;margin-left: 16px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 1px;white-space: normal;background-color: rgb(255, 255, 255);max-width: 100%;font-size: 0.875rem;line-height: 1.75em;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(0, 0, 0);font-family: Optima-Regular;text-indent: 37px;font-size: 15px;box-sizing: border-box !important;word-wrap: break-word !important;">为鼓励购物中心、各业态连锁品牌在消费者研究、商业设计、运营、营销、数字化应用等精进管理,优化运营创新举措,为行业梳理优秀案例,协会开展“CCFA金百合最佳实践案例”的征集工作。</span></section><section style="margin-right: 16px;margin-bottom: 20px;margin-left: 16px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 1px;white-space: normal;background-color: rgb(255, 255, 255);max-width: 100%;font-size: 0.875rem;line-height: 1.75em;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);font-family: Optima-Regular;font-size: 15px;text-indent: 37px;">据悉,本年度协会共收集购物中心案例215个,连锁品牌案例53个。经过初选、终选最终确定购物中心入选案例57个,连锁品牌入选案例23个,并制作成2021CCFA金百合最佳实践案例集向行业传播。</span><strong><span style="font-family: Optima-Regular;font-size: 15px;text-indent: 37px;color: rgb(214, 168, 65);">从数据出发,积极探索线上线下业务全面升级的转型之路,东百商业智慧零售项目脱颖而出,成功入选。</span></strong><span style="font-family: Optima-Regular;font-size: 15px;text-indent: 37px;color: rgb(214, 168, 65);"></span></section><section style="margin-right: 16px;margin-bottom: 20px;margin-left: 16px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 1px;white-space: normal;background-color: rgb(255, 255, 255);max-width: 100%;font-size: 0.875rem;line-height: 1.75em;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-family: Optima-Regular;font-size: 15px;text-indent: 37px;color: rgb(0, 0, 0);"><span style="font-family: Optima-Regular;text-indent: 37px;color: rgb(0, 0, 0);font-size: 15px;text-align: left;">本次峰会上,东百商业副总裁卢亦抒女士与行业伙伴分享了东百如何在内容与技术驱动下实现新破局,并与行业精英共同深入探讨</span><span style="color: rgb(0, 0, 0);font-size: 15px;font-family: Optima-Regular;letter-spacing: 1px;text-align: start;text-indent: 37px;background-color: rgb(255, 255, 255);">“以深度运营实现商业新价值”</span><span style="font-family: Optima-Regular;text-indent: 37px;color: rgb(0, 0, 0);font-size: 15px;text-align: left;">这一课题。</span></span></section><section style="margin-right: 16px; 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