朴朴超市要在福州开线下店？回应来了！
<p style="text-align: center; margin-bottom: 8px; line-height: 1.5em;"><span style="letter-spacing: 0.25px; font-size: 16px;">市民熟悉的线上商超“朴朴超市”</span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 24px;"><span style="font-size: 16px;">要开线下店了?</span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 8px;"><span style="font-size: 16px;">近段时间，市场上传言</span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 8px;"><span style="font-size: 16px;">朴朴将走入线下，开设实体超市</span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 8px;"><span style="font-size: 16px;">3日，记者获悉</span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 8px;"><span style="color: rgb(192, 0, 0); font-weight: bold; font-size: 16px;">福州远洋德呈乐堤港商场B1层</span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 8px;"><span style="font-size: 16px;">正在围挡</span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 8px;"><span style="color: rgb(192, 0, 0); font-weight: bold; font-size: 16px;">朴朴超市全国首家线下店确认入驻</span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 8px;"><span style="font-size: 16px;">据悉，<span textstyle="" style="font-size: 16px; color: rgb(192, 0, 0); font-weight: bold;">门店面积将达5000平方米</span></span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 8px;"><span style="font-size: 16px;">但是装修还未启动</span></p><p style="text-align: center;line-height: 1.5em;margin-bottom: 8px;"><span style="font-size: 16px;">预计要明年营业</span></p><p style="text-align: center; line-height: 1.75em;"><span style="letter-spacing: 0.25px; font-size: 16px;"></span></p><p><br/></p><section data-tools="135编辑器" data-id="110568"><section style="text-align: center;margin: 10px auto;"><section style="width: 60px;line-height: 0;box-sizing:border-box;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 94.71 22.73" role="img" aria-label="插图"><g><rect x="14.71" y="21.73" transform="matrix(-1 5.493327e-11 -5.493327e-11 -1 109.4256 44.4508)" style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="17.44,6.32 21.2,6.32 15.72,22.73 11.97,22.73 "></polygon><polygon style="fill:#ffae28;" points="7.52,0 13.16,0 5.64,22.73 0,22.73 "></polygon></g></svg></section><section style="background-color: #f0f9ff;padding: 25px;margin: 6px 0;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #0c0c0c;background: transparent;"><p style="line-height: 2em; margin-top: 10px; margin-bottom: 10px; text-indent: 2.0625em;"><span style="background-color: transparent; caret-color: red; letter-spacing: 0.5px; font-size: 16px;"><span textstyle="" style="background-color: transparent; caret-color: red; letter-spacing: 0.5px; font-size: 16px; color: rgb(0, 0, 0);">今天，</span><span textstyle="" style="background-color: transparent; caret-color: red; letter-spacing: 0.5px; font-size: 16px; color: rgb(192, 0, 0); font-weight: bold;">在福州远洋德呈乐堤港商场</span>，记者看到，商场外立面和内部的电子屏幕中，正在播放朴朴首家线下门店的相关广告。在商场负一层原永辉超市店址，已树起“朴朴生活”绿色围挡，上面写有“你希望‘朴朴生活’做成一家怎样的超市？”的醒目标语。</span></p><p style="line-height: 2em; margin-top: 10px; margin-bottom: 10px; text-indent: 2.0625em;"><span style="background-color: transparent; caret-color: red; text-indent: 2.0625em; letter-spacing: 0.5px; font-size: 16px;">商场工作人员确认，“朴朴超市全国首家线下店将正式入驻<span textstyle="" style="background-color: transparent; caret-color: red; text-indent: 2.0625em; letter-spacing: 0.5px; font-size: 16px; color: rgb(192, 0, 0); font-weight: bold;">商场B1层，门店面积将达5000平方米。</span>”但是，装修尚未启动，<span textstyle="" style="background-color: transparent; caret-color: red; text-indent: 2.0625em; letter-spacing: 0.5px; font-size: 16px; color: rgb(0, 0, 0);">正式开业时间，商场也不太清楚。</span></span></p></section></section><section style="width: 60px;line-height: 0;margin-left: auto;box-sizing:border-box;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 93.71 22.73" role="img" aria-label="插图"><g><rect style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="76.27,16.4 72.52,16.4 77.99,0 81.75,0 "></polygon><polygon style="fill:#ffae28;" points="86.19,22.73 80.55,22.73 88.07,0 93.71,0 "></polygon></g></svg></section></section></section><p><br/></p><p><span style="font-size: 16px;"></span></p><p><br/></p><section data-tools="135编辑器" data-id="110568"><section style="text-align: center;margin: 10px auto;"><section style="width: 60px;line-height: 0;box-sizing:border-box;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 94.71 22.73" role="img" aria-label="插图"><g><rect x="14.71" y="21.73" transform="matrix(-1 5.493327e-11 -5.493327e-11 -1 109.4256 44.4508)" style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="17.44,6.32 21.2,6.32 15.72,22.73 11.97,22.73 "></polygon><polygon style="fill:#ffae28;" points="7.52,0 13.16,0 5.64,22.73 0,22.73 "></polygon></g></svg></section><section style="background-color: #f0f9ff;padding: 25px;margin: 6px 0;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #0c0c0c;background: transparent;"><p style="line-height: 2em; margin-top: 10px; margin-bottom: 10px; text-indent: 2.0625em;"><span style="background-color: transparent; letter-spacing: 0.5px; caret-color: red; text-indent: 2.0625em; font-size: 16px;">据了解，<span textstyle="" style="background-color: transparent; letter-spacing: 0.5px; caret-color: red; text-indent: 2.0625em; font-size: 16px; color: rgb(192, 0, 0); font-weight: bold;">朴朴线下门店名为“朴朴生活”</span>，slogan为“新生活·新超市”，位于商场B1层，除此外并无更多信息。</span></p><p style="line-height: 2em; margin-top: 10px; margin-bottom: 10px; text-indent: 2.0625em;"><span style="background-color: transparent; letter-spacing: 0.5px; caret-color: red; text-indent: 2.0625em; font-size: 16px;">记者从福州批发零售行业人士处获悉，线下店是朴朴的新尝试，首站将在福州开设体验店，未来逐步拓展至其他城市。据了解，朴朴线下店的进度不会太快，今年内应该无法完成新店开业。</span></p></section></section></section></section><p style="text-align: center; line-height: 1.75em;"><span style="letter-spacing: 0.5px; font-size: 16px;">在发力线下店的同时</span></p><p style="text-align: center; line-height: 1.75em;"><span style="letter-spacing: 0.5px; font-size: 16px;">朴朴超市</span></p><p style="text-align: center; line-height: 1.75em;"><span style="font-size: 16px;"><span style="font-size: 16px; letter-spacing: 0.5px;">还开辟了</span><span style="font-size: 16px; letter-spacing: 0.5px; caret-color: red;">“新战线”餐饮外卖</span></span></p><p><br/></p><section data-tools="135编辑器" data-id="93743"><section style="text-align: center;"><section style="width:6em;display: inline-block;box-sizing:border-box;" nodeleaf=""></section></section></section><section data-tools="135编辑器" data-id="110568"><section style="text-align: center;margin: 10px auto;"><section style="width: 60px;line-height: 0;box-sizing:border-box;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 94.71 22.73" role="img" aria-label="插图"><g><rect x="14.71" y="21.73" transform="matrix(-1 5.493327e-11 -5.493327e-11 -1 109.4256 44.4508)" style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="17.44,6.32 21.2,6.32 15.72,22.73 11.97,22.73 "></polygon><polygon style="fill:#ffae28;" points="7.52,0 13.16,0 5.64,22.73 0,22.73 "></polygon></g></svg></section><section style="background-color: #f0f9ff;padding: 25px;margin: 6px 0;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #0c0c0c;background: transparent;"><p style="line-height: 2em; text-indent: 2.0625em; margin-top: 10px; margin-bottom: 10px;"><span style="letter-spacing: 0.5px; font-size: 16px;">今年9月，朴朴超市在福州红星商务大厦周边小区<span textstyle="" style="letter-spacing: 0.5px; font-size: 16px; color: rgb(192, 0, 0); font-weight: bold;">试点上线“朴朴厨房”业务</span>。据营销页描述，“朴朴厨房”业务主打的是干净外卖和自营：食材新鲜干净、操作间干净、配送餐盒干净，所有商品都为朴朴自营。经过三个月的尝试，“朴朴厨房”在福州覆盖范围逐步扩大。</span></p></section></section><section style="width: 60px;line-height: 0;margin-left: auto;box-sizing:border-box;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 93.71 22.73" role="img" aria-label="插图"><g><rect style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="76.27,16.4 72.52,16.4 77.99,0 81.75,0 "></polygon><polygon style="fill:#ffae28;" points="86.19,22.73 80.55,22.73 88.07,0 93.71,0 "></polygon></g></svg></section></section></section><section data-role="paragraph"><p><span style="font-size: 16px;"></span></p></section><section data-tools="135编辑器" data-id="130142"><section style="margin: 10px auto;padding: 6px 0px 0px 6px;box-sizing:border-box;"><section style="background-color: #dbecff;"><section style="border: 1px solid #1960cc;background-color: #ffffff;box-sizing:border-box;transform: translate(-4px, -4px);-webkit-transform: translate(-4px, -4px);-moz-transform: translate(-4px, -4px);-o-transform: translate(-4px, -4px);"><section style="display: flex;justify-content: flex-start;padding: 4px 0 0 4px;box-sizing:border-box;"><section style="width: 7px;height: 7px;border-radius: 100%;background-color: #fbc12e;box-sizing:border-box;"><span style="font-size: 16px;"><br/></span></section></section><section style="padding: 1px 15px;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #0c0c0c;background-color: transparent;"><p style="margin-top: 20px; margin-bottom: 20px; line-height: 2em; text-indent: 2.0625em;"><span style="letter-spacing: 0.5px; font-size: 16px;">朴朴超市之所以加速业务创新，在业内人士看来，不仅是“大势所趋”，也是进一步筑牢自身品牌“护城河”。目前，线上平台流量见顶，电商巨头的线上业务增速持续放缓，获客成本不断攀升，而线下零售仍占据社会消费品零售总额的较高份额。同时，当前市场消费者也越来越注重消费的体验感和社交属性。线下店具有不可替代的场景价值和流量优势，通过场景营造、实物体验、即时互动等优势，满足了消费者的多元化需求。这一背景下，“线上+线下”融合成为即时零售企业突破增长瓶颈的关键路径。</span></p></section></section><section style="display: flex;justify-content: flex-end;padding: 0 4px 4px 0;box-sizing:border-box;"><section style="width: 7px;height: 7px;border-radius: 100%;background-color: #fbc12e;box-sizing:border-box;"><br/></section></section></section></section></section></section><p style="text-align: center;line-height: 2em;"><span style="font-size: 16px; color: rgb(192, 0, 0); font-weight: bold;">你期待朴朴超市线下店吗？</span></p><p style="text-align: center;line-height: 2em;"><span style="color: rgb(192, 0, 0); font-weight: bold; font-size: 16px;">一起来评论区说说吧~</span></p><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: right; box-sizing: border-box !important; overflow-wrap: break-word !important;" data-pm-slice="0 0 []"><span style="font-size: 16px;"><span leaf="" mpa-font-style="mijremkmh9h" style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 16px; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">记者 江海 </span><span textstyle="" style="font-size: 14px; color: rgb(136, 136, 136);">文/摄</span></span></p><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: right; box-sizing: border-box !important; overflow-wrap: break-word !important;" data-pm-slice="0 0 []"><span style="color: rgb(136, 136, 136); -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新媒体编辑 郑锦銮</span></p><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: right; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(136, 136, 136); -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;">监制 管慧 邱泉盛</span></p><hr style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); border-style: solid; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: rgba(0, 0, 0, 0.1); transform-origin: 0px 0px; transform: scale(1, 0.5); box-sizing: border-box !important; overflow-wrap: break-word !important;"/><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(136, 136, 136); -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;">福州晚报新媒体出品，转载请注明出处</span></p><p><br/></p><link rel="stylesheet" href="//www.fqlook.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_cKz" id="wcn_editor_css"/> 线下店是朴朴的新尝试，首站将在福州开设体验店，未来逐步拓展至其他城市。
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