红星美凯龙与联发集团福建省级战略携手 共筑“从房到家”新青年生活共同体
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pic.app.fqlook.com/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p>10月12日，红星美凯龙家居集团福建省营发中心与联发集团福建事业部在厦门达成省级战略签约。这也是双方继一周前漳州项目签约后在合作规格、范围及深度上的全面升级，并同步启动厦门、莆田等核心城市的深度合作，深化“地产+家居”一体化服务模式，共同响应建发集团“产业协同”战略，助力新青年安居梦想。</p><p>据悉，基于建发集团旗下各产业板块协同优势，近年来红星美凯龙与建发房产、联发集团在“从房到家”共建一站家体验领域合作频频，截至9月底，合作已覆盖全国20座城市近百个楼盘项目。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pic.app.fqlook.com/backend/20251015111121_3_Fnw2b4_N_AoWVt7yCrTCtvRJgljg.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1261" height="841" data-qf-thumb="https://pic.app.fqlook.com/backend/20251015111121_3_Fnw2b4_N_AoWVt7yCrTCtvRJgljg.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-origin="backend/20251015111121_3_Fnw2b4_N_AoWVt7yCrTCtvRJgljg.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-thumb-origin="backend/20251015111121_3_Fnw2b4_N_AoWVt7yCrTCtvRJgljg.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" /></p><p>红星美凯龙家居集团党委副书记、总经理施姚峰，党群工作部总经理王一粟，星易通汇公司总经理蒋前，福建省营发中心党总支书记兼大营运&互联网总监高标，企划营销部长陈福樟，厦门全球家居1号店总经理简龙招，莆田东圳路商场副总经理康少玮，与联发集团福建事业部总经理黄睿，副总经理徐华海、刘巍，总经理助理黄金泉，营销总监姜鲲等双方代表共同出席仪式，十余家主流媒体及部分业主代表到场见证。</p><p>红星美凯龙福建省营发中心党总支书记兼大营运&互联网总监高标在致辞中表示：“此次合作不仅是资源的简单嫁接，更是服务理念与用户价值的深度融合。我们期待将红星美凯龙在全品类品牌矩阵、全案设计及个性家居解决方案、售后服务保障等方面的核心优势，无缝对接到联发的品质社区中，为青年家庭创造真实的价值。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pic.app.fqlook.com/backend/20251015111137_3_Fk16yImp9CiOy1vVpQ_lpWlK0F6u.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1261" height="841" data-qf-thumb="https://pic.app.fqlook.com/backend/20251015111137_3_Fk16yImp9CiOy1vVpQ_lpWlK0F6u.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-origin="backend/20251015111137_3_Fk16yImp9CiOy1vVpQ_lpWlK0F6u.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-thumb-origin="backend/20251015111137_3_Fk16yImp9CiOy1vVpQ_lpWlK0F6u.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" /></p><p><strong>协同深化：从“硬装交付”到“生活交付”的服务升维</strong></p><p>本次战略合作的核心，在于打破传统地产与家居的行业壁垒，实现从“卖房子”到“交付一种完整生活方式”的转变。双方将联袂推出 “新入住星体验·生活定制计划” ，针对厦门和莆田联发项目的户型特点与青年审美，拟定适配的居家装修解决方案及套餐，彻底解决装修流程繁琐、品质参差不齐的痛点，实现风格统一与预算可控。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pic.app.fqlook.com/backend/20251015111149_3_FpnGyDd9s0eFDWRCF3ZBlKmrjv4O.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1263" height="842" data-qf-thumb="https://pic.app.fqlook.com/backend/20251015111149_3_FpnGyDd9s0eFDWRCF3ZBlKmrjv4O.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-origin="backend/20251015111149_3_FpnGyDd9s0eFDWRCF3ZBlKmrjv4O.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-thumb-origin="backend/20251015111149_3_FpnGyDd9s0eFDWRCF3ZBlKmrjv4O.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" /></p><p><strong>区域联动：三大试点城市构筑协同落地样板</strong></p><p>战略的成功关键在于执行。红星美凯龙福建省营发中心将依托其在福建市场的深厚根基，率先在厦门、莆田、漳州三大城市开展试点，整合红星美凯龙本地商场的服务营销能力及优质品牌资源，打造集沉浸式体验、定制化设计、智能家居展示于一体的专业且深度服务的模式，陆续在其他城市项目的联动上形成示范样板。</p><p>据悉，2009年红星美凯龙首次入闽，历经16载的福建红星美凯龙始终保持稳扎稳打的精耕姿态，在全闽打造了14个高品质家居MALL。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pic.app.fqlook.com/backend/20251015111204_3_FooGH3JJpw272iR0QGeUC5v5dRoz.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1268" height="914" data-qf-thumb="https://pic.app.fqlook.com/backend/20251015111204_3_FooGH3JJpw272iR0QGeUC5v5dRoz.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-origin="backend/20251015111204_3_FooGH3JJpw272iR0QGeUC5v5dRoz.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-thumb-origin="backend/20251015111204_3_FooGH3JJpw272iR0QGeUC5v5dRoz.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" /></p><p><strong>前瞻展望：构建可持续的青年生活服务生态</strong></p><p>红星美凯龙坚信，家的意义远超于物理空间。在此次合作中，双方不仅关注硬件配套的升级，更注重“软性服务”与“社区运营”的融合，通过联合举办邻里节、家居美学沙龙、生活技巧分享会等活动，复刻巷弄里的烟火气，重建现代社区的家居情。</p><p>此外，全屋定制、智能家电、软装等都是业主尤为关注的品类，让科技智能与个性化落地真正融入日常，为青年家庭打造“优总价、高品质、强运营、智慧化”的未来之居。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pic.app.fqlook.com/backend/20251015111221_3_FlUgyNHH3BygRoHVeDH_c1vorO7k.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1255" height="837" data-qf-thumb="https://pic.app.fqlook.com/backend/20251015111221_3_FlUgyNHH3BygRoHVeDH_c1vorO7k.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-origin="backend/20251015111221_3_FlUgyNHH3BygRoHVeDH_c1vorO7k.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" data-qf-thumb-origin="backend/20251015111221_3_FlUgyNHH3BygRoHVeDH_c1vorO7k.png?imageView2/2/w/1080|watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmZxbG9vay5jb20vYWRtaW5fRnYyNzVpbW1Hd0xnX0dTQ29mTWFoR3VkOHBiRC5wbmc=/dissolve/100/gravity/South/dx/10/dy/65/text/QOaIkeWnk-WNog==/fontsize/400/dissolve/100/gravity/South/fill/I2E4YThhOA==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" /></p><p><strong>共筑未来：以协同促发展，以服务暖人心</strong></p><p>此次签约不仅是双方战略合作的深化，更是红星美凯龙从“家居空间提供者”向“生活场景构建者”转型的全新启航。</p><p>未来，红星美凯龙将继续秉持“以用户为中心”的服务理念，携手联发集团，共同为福建区域的城市青年打造更多“有温度、有品质、有连接”的理想生活场景，为城市高质量发展与青年安居事业注入新的活力与内涵。</p> <!----></div> 强强联合，共创辉煌。 共创美好未来
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