大反转！全是假的！央视最新曝光，赶紧转发给家人！
<section data-mpa-template="t" mpa-paragraph-type="ignored"><section mpa-from-tpl="t" style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;"><span data-mpa-action-id="mgn2smx416ay" style="font-size: 16px;"><span leaf=""><span textstyle="" style="color: rgb(217, 33, 66);font-weight: bold;">在网络直播间购物，你会留意弹幕吗？当心，有些热闹的弹幕，其实是假的！央视最新曝光！</span></span></span></section><section mpa-from-tpl="t" style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;"><span leaf="" data-mpa-action-id="mgn2smx416ay" style="font-size: 16px;"><br/></span></section><section mpa-from-tpl="t" style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;"><span leaf="" data-mpa-action-id="mgn2smx416ay" style="color: rgb(0, 0, 0);font-size: 16px;">在一款</span><span leaf="" data-mpa-action-id="mgn2smx416ay" style="font-size: 16px;">产品名为“燃咔果冻”的直播间里，直播带货过程中不断有弹幕弹出，比如“轻松瘦35斤”“喝酒夜宵也能瘦”，因为反馈效果好，吸引众多消费者购买，大半年时间售出了上万单。</span></section></section><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">然而，</span><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;font-size: 16px;"><span leaf="">这背后是以“职业水军”虚构减肥奇迹，用批量刷评制造的消费陷阱</span></strong><span data-mpa-action-id="mgn2smx413ql" style="font-size: 16px;"><span leaf="">。北京市市场监管局对相关公司开出10万元罚单，<span textstyle="" style="font-weight: bold;">成功查办全国市场监管领域直播电商“职业弹幕人”首案。</span></span></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p></p><section data-mpa-template="t" mpa-data-temp-power-by="yiban.io" mpa-from-tpl="t" data-mpa-action-id="mgn2senpquc"><section data-mpa-template="t" mpa-from-tpl="t" style="outline: 0px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;width: 677px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;"><section data-mid="" mpa-from-tpl="t" style="margin-bottom: -13.1px;margin-left: 4px;outline: 0px;width: 14px;height: 15px;align-self: flex-start;z-index: 1;" nodeleaf=""></section><section data-mid="" mpa-from-tpl="t" style="padding: 8px 25px 8px 18px;outline: 0px;background: rgb(68, 153, 231);"><p data-mid="" style="outline: 0px;font-size: 16px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: rgb(255, 255, 255);line-height: 23px;text-align: center;"><span style="outline: 0px;letter-spacing: 2px;" mpa-is-content="t"><strong><span leaf="">直播间</span></strong><strong><span leaf="">相同账号频繁发弹幕</span></strong><strong><span leaf=""><br/></span></strong></span></p><p data-mid="" style="outline: 0px;font-size: 16px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: rgb(255, 255, 255);line-height: 23px;text-align: center;"><span style="outline: 0px;letter-spacing: 2px;" mpa-is-content="t"><strong><span leaf="">反馈内容却自相矛盾</span></strong></span></p></section></section></section></section></section><p></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2swnx17pl" style="font-size: 16px;">直播间里，带货主播正在销售一款198元两盒的“燃咔果冻”，虽然没有直接宣称其具有“减肥功效”，下方却弹出不少弹幕，反馈吃了果冻后瘦身效果显著。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2swnxplc" style="font-size: 16px;">账号为“健XXX”的“消费者”称：“还好有你家果冻，已瘦10斤”，该账号还发弹幕称：“吃了中药还能瘦，无敌了。”</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="image"><span leaf=""></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2t020rnb" style="font-size: 16px;">记者注意到，直播间反馈果冻瘦身效果好的弹幕层出不穷。正是由于反馈效果好，消费者纷纷下单。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">然而记者进一步观察后发现，直播过程中，有相同账号的“消费者”频繁发送弹幕，反复强调减肥效果，但其前后反馈的内容却自相矛盾。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2t0201s1b" style="font-size: 16px;">一个账号为“二XXX”的“消费者”先是发弹幕表示：“轻轻松松掉了35斤”，过一会儿又发弹幕说：“不饿不动，瘦了16.6斤。” </span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="image"><span leaf=""></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2t5t89tc" style="font-size: 16px;">不仅如此，显示为不同账号的“消费者”，发送的弹幕内容竟然一模一样。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2t5t91tlb" style="font-size: 16px;">账号为“二XXX”的用户称：“不饿不动搞了16.6”，过了一会儿，显示为“鸿XXX”的账号，发来了同样的反馈，内容一字不差。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="image"><span leaf=""></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2t8mu68e" style="font-size: 16px;">直播间里这些异常弹幕，引起了市场监管人员的警觉。 </span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">北京市市场监管综合执法总队四级主办陆楠表示，异常行为主要有以下几点：</span><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;font-size: 16px;"><span leaf="">一是同一条弹幕，有不同用户在反复发送。二是同一条用户可能会反复发一些前后矛盾的弹幕内容，</span></strong><span leaf="" data-mpa-action-id="mgn2t8mu1c6c" style="font-size: 16px;">比如一会称自己是新疆的，买了很管用，一会称自己是上海的。执法人员发现它高度疑似是雇佣了“职业弹幕人”在直播间发送了相关的弹幕话术。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p></p><section nodeleaf="">//www.fqlook.cn/plugin.php?id=wcn_editor:player&url=https%3A%2F%2Fmp.weixin.qq.com%2Fmp%2Freadtemplate%3Ft%3Dpages%2Fvideo_player_tmpl%26action%3Dmpvideo%26auto%3D0%26vid%3Dwxv_4202826240354680848&org=https%3A%2F%2Fmp.weixin.qq.com%2Fs%2F4YAVijq3l_aA8wdX2TVp5A</section><section data-mpa-template="t" mpa-data-temp-power-by="yiban.io" mpa-from-tpl="t" data-mpa-action-id="mgn2tav27j3"><section data-mpa-template="t" mpa-from-tpl="t" style="outline: 0px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;width: 677px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;"><section data-mid="" mpa-from-tpl="t" style="margin-bottom: -13.1px;margin-left: 4px;outline: 0px;width: 14px;height: 15px;align-self: flex-start;z-index: 1;" nodeleaf=""></section><section data-mid="" mpa-from-tpl="t" style="padding: 8px 25px 8px 18px;outline: 0px;background: rgb(68, 153, 231);"><p data-mid="" style="outline: 0px;font-size: 16px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: rgb(255, 255, 255);line-height: 23px;text-align: center;"><span style="outline: 0px;letter-spacing: 2px;" mpa-is-content="t"><strong><span leaf="">直播间涉嫌雇佣“职业弹幕人”</span></strong><strong><span leaf=""><br/></span></strong></span></p><p data-mid="" style="outline: 0px;font-size: 16px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: rgb(255, 255, 255);line-height: 23px;text-align: center;"><span style="outline: 0px;letter-spacing: 2px;" mpa-is-content="t"><strong><span leaf="">批量发虚假弹幕</span></strong></span></p></section></section></section></section></section><p></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2trq51tj" style="font-size: 16px;">从刷单炒信，到后来的“好评返现卡”，如今又出现了调动气氛的“职业弹幕人”。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">据了解，</span><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;font-size: 16px;"><span leaf="">“职业弹幕人”</span></strong><span leaf="" data-mpa-action-id="mgn2trq5oxw" style="font-size: 16px;">是指操控虚假账号或者雇佣网络水军的人，通过在直播、短视频等互动场景中批量发布预设话术评论，虚构产品功效、用户评价或交易数据，以达到欺骗或者误导消费者、制造虚假流量的目的。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="image"><span leaf=""></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2u0htpkw" style="font-size: 16px;">执法人员通过技术手段调查发现，该直播间涉嫌购买第三方服务，批量发送虚假弹幕，其雇佣的这些没有使用过产品却利用操控虚假账号刷屏的团伙，就是“职业弹幕人”。</span><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;font-size: 16px;"><span leaf="">他们在直播、短视频等互动场景中批量发布事先写好的弹幕评论，虚构产品功效、用户评价，制造虚假流量。</span></strong></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2u0htnbh" style="font-size: 16px;">进一步调查中，市场监管人员发现，这款“燃咔果冻”只是一款普通食品，没有保健食品的蓝帽子标志，也没有产品生产许可证，根本不具备减肥功效。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p></p><section nodeleaf="">//www.fqlook.cn/plugin.php?id=wcn_editor:player&url=https%3A%2F%2Fmp.weixin.qq.com%2Fmp%2Freadtemplate%3Ft%3Dpages%2Fvideo_player_tmpl%26action%3Dmpvideo%26auto%3D0%26vid%3Dwxv_4202771364614389774&org=https%3A%2F%2Fmp.weixin.qq.com%2Fs%2F4YAVijq3l_aA8wdX2TVp5A</section><p></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;"><span leaf=""><span textstyle="" style="color: rgb(28, 104, 174);">几十个手机账号同时发弹幕</span></span></strong></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;"><span leaf=""><span textstyle="" style="color: rgb(28, 104, 174);">一场直播假弹幕占七成</span></span></strong></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 16px;line-height: 2;" mpa-paragraph-type="body" mpa-font-style="mgn2ua321f1n" data-mpa-action-id="mgn2ua3dzbn"><span leaf="">通过市场监管人员导出的一场直播的所有虚假弹幕，记者注意到，其中有大量重复发送的虚假弹幕内容：在同一场直播中“8单瘦28斤”被反复发送了26次，“不饿不动瘦16.6”被发送24次。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="image"><span leaf=""></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2udr5e8i" style="font-size: 16px;">据市场监管人员介绍，除了宣称虚假效果的弹幕，“其他平台398（元）一盒，直播间买200元送200元”，大量类似促单类弹幕也都是职业弹幕人所发。 </span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">职业弹幕人的话术分为两类，</span><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;font-size: 16px;"><span leaf="">一类是催单类，</span></strong><span leaf="" style="font-size: 16px;">让用户赶紧下单，营造大家都在下单的氛围。</span><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;font-size: 16px;"><span leaf="">另一类是好评类，</span></strong><span leaf="" style="font-size: 16px;">比如刷一些“吃了很管用，我哺乳期也吃了也减肥了”“我喝酒消夜照样能瘦”类似话术，给大家造成误解，让大家来购买。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">市场监管人员透露，在一场时长约十二小时的带货直播中，水军利用其控制的几十个手机账号发送虚假弹幕，单个账号发送虚假弹幕频次达50至300条之多，一场直播中虚假弹幕的总量可达1000余条，占弹幕总数的近七成。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2udr512z5" style="font-size: 16px;">在商家与职业弹幕人的微信聊天记录中，记者看到，水军提供虚假弹幕互动按时间收费，既可包场，也可包天或包周。报价为：包场40元，包天80元。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p></p><section nodeleaf="">//www.fqlook.cn/plugin.php?id=wcn_editor:player&url=https%3A%2F%2Fmp.weixin.qq.com%2Fmp%2Freadtemplate%3Ft%3Dpages%2Fvideo_player_tmpl%26action%3Dmpvideo%26auto%3D0%26vid%3Dwxv_4202795878744293395&org=https%3A%2F%2Fmp.weixin.qq.com%2Fs%2F4YAVijq3l_aA8wdX2TVp5A</section><section data-mpa-template="t" mpa-data-temp-power-by="yiban.io" mpa-from-tpl="t" data-mpa-action-id="mgn2zkdyui4"><section data-mpa-template="t" mpa-from-tpl="t" style="outline: 0px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;width: 677px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;"><section data-mid="" mpa-from-tpl="t" style="margin-bottom: -13.1px;margin-left: 4px;outline: 0px;width: 14px;height: 15px;align-self: flex-start;z-index: 1;" nodeleaf=""></section><section data-mid="" mpa-from-tpl="t" style="padding: 8px 25px 8px 18px;outline: 0px;background: rgb(68, 153, 231);"><p data-mid="" style="outline: 0px;font-size: 16px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: rgb(255, 255, 255);line-height: 23px;text-align: center;"><span style="outline: 0px;letter-spacing: 2px;" mpa-is-content="t"><strong><span leaf="">直播间带货雇“职业弹幕人”</span></strong><strong><span leaf=""><br/></span></strong></span></p><p data-mid="" style="outline: 0px;font-size: 16px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: rgb(255, 255, 255);line-height: 23px;text-align: center;"><span style="outline: 0px;letter-spacing: 2px;" mpa-is-content="t"><strong><span leaf="">涉虚假宣传被严惩</span></strong></span></p></section></section></section></section></section><p></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2zt9w1z7n" style="font-size: 16px;">“虚假弹幕”刷屏直播间，营造出好评如潮的氛围，再加上带货主播的营销话术，极易诱导不明真相的消费者冲动下单，结果就是买来的商品与宣称不符，既浪费了时间，又损失了金钱。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">记者调查发现，这样的虚假弹幕在直播带货行业广泛存在。</span><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;font-size: 16px;"><span leaf="">北京市市场监管局查处的这起“职业弹幕人”虚假宣传作为全国首案，为监管部门整治相关乱象提供了参考。</span></strong></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">我国《反不正当竞争法》第八条规定：经营者不得对其商品的性能、功能、质量、销售状况、用户评价、曾获荣誉等作虚假或者引人误解的商业宣传，欺骗、误导消费者。</span><strong style="margin: 0px;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: 0px;line-height: 1.6;font-size: 16px;"><span leaf="">最终，涉事企业被行政处罚10万元。</span></strong></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">“职业弹幕人”行为本质是通过技术手段伪造产品反馈，诱导消费。这样的乱象既侵害了消费者权益，又干扰了正常商业秩序。据市场监管人员介绍，此次查处的案件暴露出网络直播业态中“流量造假产业化”的管理盲区。 </span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;">北京市市场监管综合执法总队三级主办王鑫介绍，本案警示广大网络交易经营者应当全面、真实、准确、及时地披露商品或者服务信息，不得通过机器或者人工方式刷榜、刷量、控评，营造虚假流量，扰乱市场竞争秩序。 </span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" style="font-size: 16px;"><br/></span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf="" data-mpa-action-id="mgn2zt9wj3j" style="font-size: 16px;">市场监管人员提醒消费者，在通过直播间购物时，要警惕承诺效果的绝对性话术和促单弹幕信息。 一旦发现所购买的产品宣传功效与实际功效不符，可以通过平台客服进行投诉，并向市场监督管理部门进行举报，维护自身合法权益。</span></p><p style="margin: 0px 0.5em;text-align: justify;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-size: 17px;line-height: 2;" mpa-paragraph-type="body"><span leaf=""><br/></span></p><p></p><section nodeleaf="">//www.fqlook.cn/plugin.php?id=wcn_editor:player&url=https%3A%2F%2Fmp.weixin.qq.com%2Fmp%2Freadtemplate%3Ft%3Dpages%2Fvideo_player_tmpl%26action%3Dmpvideo%26auto%3D0%26vid%3Dwxv_4202790378636050445&org=https%3A%2F%2Fmp.weixin.qq.com%2Fs%2F4YAVijq3l_aA8wdX2TVp5A</section><p></p><hr style="border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);"/><p style="margin: 0px 8px;padding: 0px;outline: 0px;max-width: 100%;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);line-height: 2em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span mpa-font-style="mgkmcu0y1yxi" style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-weight: normal;font-size: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span data-mpa-action-id="mgm0onpw1e33" style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;color: rgb(136, 136, 136);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span mpa-font-style="mgm0onpp16cu" style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;font-size: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span leaf="" data-mpa-action-id="mgm0onpp1xct" style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;clear: both;min-height: 1em;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;font-style: normal;background-color: rgb(255, 255, 255);line-height: 2em;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;color: rgb(136, 136, 136);font-weight: normal;box-sizing: border-box !important;overflow-wrap: break-word !important;">来源 央视新闻</span></span><span style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 1px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span leaf="" style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></span></span></span></span></p><p></p><section style="max-width: 100%;margin-bottom: 0px;box-sizing: border-box;"><section style="letter-spacing: 1px;line-height: 1.8;padding: 0px 5px;box-sizing: border-box;text-align: justify;color: rgb(62, 62, 62);max-width: 100%;"><section style="max-width: 100%;margin-bottom: 0px;box-sizing: border-box;"><section style="margin: 0px;padding: 0px;box-sizing: border-box;max-width: 100%;"><section style="line-height: 2;box-sizing: border-box;"><section style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(255, 255, 255);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;font-size: 16px;color: rgb(62, 62, 62);"><section style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><p style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;background-color: rgb(255, 255, 255);text-align: left;"><br/></p></section></section></section></section></section></section></section><p></p><link rel="stylesheet" href="//www.fqlook.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_cKz" id="wcn_editor_css"/> 严厉打击违法犯罪分子，
页:
[1]