“一带一路”背景下福清“福”文化对外传播路径研究
<p><br/></p><section powered-by="xiumi.us" style="margin: 20px 0px 10px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 20px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; width: 643.138px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgba(215, 79, 61, 0.05); height: auto;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; justify-content: flex-start; display: flex; flex-flow: row nowrap;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; vertical-align: top; width: auto; min-width: 5%; flex: 0 0 auto; height: auto;"><section powered-by="xiumi.us" style="margin: -28px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: right; line-height: 0; transform: translate3d(31px, 0px, 0px);"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; vertical-align: middle; display: inline-block; line-height: 0; width: 51px; height: auto;"></section></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px; text-align: justify;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">摘 要</strong>：“福”文化是古老华夏文明的重要内容，是中华传统文化的重要组成部分。福建、福州、福清，作为全国唯一一座聚齐三“福”的城市，福清有着得天独厚的“福”文化积淀和当仁不让的“福”文化特质。福清地处东南沿海，侨力十分雄厚，侨胞遍布全球，是对外传播的高地。推动福清“福”文化高质量对外输出，更好地服务“一带一路”倡议、传播中华优秀传统文化，是顺应历史潮流、跟进时代步伐的必然要求，也是加快福清现代化国际化海滨山水城市建设的题中应有之义。</p></section></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 10px 0px 10px 10px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; width: 676.992px; vertical-align: top; box-shadow: rgb(204, 204, 204) 3.53553px 3.53553px 4px; border-color: rgb(195, 2, 25); border-width: 1px; border-style: solid; align-self: flex-start; flex: 0 0 auto;"><section powered-by="xiumi.us" style="margin: -3px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: justify; justify-content: flex-start; display: flex; flex-flow: row nowrap;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; vertical-align: top; width: 578.555px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; align-self: flex-start; flex: 0 0 auto;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px; line-height: 1.4;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;">关键词：一带一路；“福”文化；传播路径；福清</p></section></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; vertical-align: top; width: 79.7917px; align-self: flex-start; flex: 0 0 auto;"><section powered-by="xiumi.us" style="margin: -3px 0px -5px; padding: 0px; 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outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"> </span></p><p><br/></p><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; border-right: 0px solid rgb(250, 213, 132); border-top-right-radius: 0px; min-width: 5%; 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overflow-wrap: break-word !important; display: inline-block; border-width: 1px; border-style: solid; border-color: rgb(227, 92, 88); background-color: rgb(227, 92, 88); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; font-size: 16px; color: rgb(255, 255, 255);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;">一</p></section></section></section></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; vertical-align: middle; width: auto; align-self: center; min-width: 5%; flex: 0 0 auto; height: auto;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: justify; color: rgb(227, 92, 88);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">福清“福”文化对外传播的现状及成效</strong></p></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">“福”是对美好生活的期盼祈求和表现形式，“福”文化是中华传统文化的重要组成部分。福建、福州是全国唯一以“福”字冠名的省份和省会城市，福清更是被誉为“三福之地”。福清依山濒海，历史上与“一带一路”国家或地区交往频繁，是海丝文化的一个重要参与者和缔造者。福清“福”文化源远流长，内涵丰富，经过千百年的历史积淀，已经渗透到城乡的各个角落和民众衣食住行的方方面面。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">2021年3月，习近平总书记在武夷山朱熹园考察时指出，“要推动中华优秀传统文化创造性转化、创新性发展，以时代精神激活中华优秀传统文化的生命力”。福建全省上下立即行动，着力挖掘福文化资源，打响福文化品牌，助力文化强省建设。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">在传统文化不断回归的大潮中，极具地域特色的福清“福”文化日益展露光芒。因为有着得天独厚的“福”文化积淀和当仁不让的“福”文化资质，福清理所当然地成为传播福建声音、讲好中国故事的重要窗口。近年来，福清在推动“福”文化对外传播方面做出了许多积极努力，取得了一系列显著成效。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（一）对外传播福清特色突显。福清素有“海滨邹鲁、文献名邦”美誉。近年来，福清市委、市政府大力推进文化强市建设，着力打造黄檗文化、石竹山梦文化、南少林文化、海丝文化、侨乡文化等以“福”为支撑的城市文化名片。随着文化交往交流交融的日趋频密和传播平台的不断拓展，这些独具福清鲜明地域特色的“福”文化加快了“走出去”步伐。其中，以黄檗文化为媒，开展了中日黄檗文化交流大会、黄檗文化国际研讨会、“隐元禅师与黄檗文化”论坛等一系列交流活动。以石竹山梦文化为桥，自2008年以来先后举办七届“石竹山梦文化节”，汇聚两岸无数信众圆梦祈福、共叙道谊。借助海丝文化底色，福清与菲律宾、马来西亚等9个国家的福建文化海外驿站联合举办“多元多彩”中秋活动，通过赏月、吃月饼、欣赏诗词歌赋等形式，向当地友人展示丰富多彩的“福”文化。2015年，福清佾舞团作为“海上丝绸之路”的代表文化元素，应邀分赴泰国、柬埔寨和澳门，参加“中国福建周”文化对外交流，开辟了福清与丝路沿线国家地区文化领域交流合作的新平台。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（二）对外传播主体力量增强。近年来，福清对“福”文化对外传播的重视程度不断提升，加大人员力量投入、资金支持和政策扶持，为“福”文化对外传播提供了良好条件。市委宣传部、市文体旅局、社科联、文联、融媒体中心等相关单位加大组织力度，举办了文化交流、展览、演出一系列高水平、有影响力的“福”文化推广活动，出版了一批高质量的书作，吸引了不少国内外观众和参与者。比如继2022年福清首届“福”文化研讨会后，社科文化读本《福“见”福清》由线装书局正式出版，这是全省县（市、区）编撰面世的第一部“福”文化研究专著。与此同时，福建技术师范学院等学术界专家学者也积极参与“福”文化对外传播，他们通过参与国际学术研讨会、撰写学术论文、举办传统文化讲座等多种形式，提高了福清“福”文化在学术界的声誉和影响力。</span></p><section style="margin: 16px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（三）对外传播渠道技术不断提升。福清运用新媒体融合、云媒体和“互联网+”等技术手段，拓展多元对外传播渠道，提升对外传播技术含量，扩大“福”文化传播范围。由几家机构整合组建的福清市融媒体中心，现有福清侨乡报、福清市广播电视台、福清新闻网及其所属2个电视频道、1个广播频率（FM880）、2个官方微信公众号（壹福清、福清哥）、2个官方微博（@福清新闻网、@壹福清）、1个手机客户端（壹福清APP）、1个手机网（壹福清WAP）。入驻全国和省级主流网络媒体平台，包括央视新闻移动网、人民日报、新华社、今日头条、华人头条、抖音、广电云、海博TV、新福建、“学习强国”等，形成共计25个全媒体平台的融媒体传播矩阵。值得一提的是，今年11月，第33届中国新闻奖评选揭晓，由福清市融媒体中心等共同刊播的融合报道《潮起东方 寻找百强“共富”密码》获得二等奖，这也是福清首次荣膺中国新闻奖。2022年壹福清微信视频号播出的《最福清》城市人文纪录片宣传片，先后被中央、省、福州市主流媒体，新浪微博、抖音、西瓜视频、bilibili等商业平台，海外社交平台Facebook、Twitter，华人头条客户端全球70多个国家140多个海外站点等相关全媒体平台转发推广，点赞不断，微信朋友圈开启刷屏模式，引发海外融籍乡亲等受众群体强烈共鸣。此后，“福”文化原创歌曲《家乡的榕树》（《最醉》）在央视音乐频道《全球中文音乐榜上榜》播出，“福”文化精品短视频新栏目《福地寻福》开机，均以全新方式呈现最福清的“福”文化魅力。借助这些渠道，通过在线展览、演出直播等形式，福清“福”文化不受时间和空间限制地触达全球各地，让更多海外人士了解、认识、关注福清的地域文化特色。</span></p><section style="margin: 16px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; border-right: 0px solid rgb(250, 213, 132); border-top-right-radius: 0px; min-width: 5%; height: auto;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center; justify-content: center; display: flex; flex-flow: row nowrap;"><section style="margin: 0px; padding: 4px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; width: auto; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; border-style: solid; border-width: 4px; border-radius: 137px; border-color: rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgb(250, 213, 132); overflow: hidden;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 19px;"><section style="margin: 0px auto; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; border-width: 1px; border-style: solid; border-color: rgb(227, 92, 88); background-color: rgb(227, 92, 88); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; font-size: 16px; color: rgb(255, 255, 255);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;">二</p></section></section></section></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; vertical-align: middle; width: auto; align-self: center; min-width: 5%; flex: 0 0 auto; height: auto;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: justify; color: rgb(227, 92, 88);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">福清“福”文化对外传播的困境</strong></p></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">近几年，福清“福”文化对外传播迈出了新的可喜步伐，但地缘政治因素，以及文化背景、审美情趣等存在较大差异，客观上对福清“福”文化对外传播造成某种阻碍。与西方强势文化的输入相比，福清“福”文化对外传播的规模和效益略显弱小。主要表现在几个方面：</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（一）品牌影响的有限</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">尽管此前举办过一些以福清“福”文化为主题的国际性会议、演出、展览等活动，但截至目前，传播范围和影响力仍然比较有限。福清“福”文化对外传播还缺乏一个鲜明的品牌形象和定位，也缺乏统一的规划和管理，各个部门或机构自主组织活动，尚未形成传播合力。再加上缺乏创新和吸引力，福清“福”文化的知名度和认可度尚未达到理想高度。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（二）语言交流的限制</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">国际传播的主要媒介是语言。随着世界多极化发展，作为交际工具的语言越来越呈多元化趋势。但目前世界上有73个国家把英语作为官方语言，人口超过10亿，除了人口比中文略少，其他方面综合来看，英语仍是世界第一语言。目前，福清“福”文化对外传播的主要语言是中文，极少使用汉英双语或多种语言作为交流、推广媒介，这就导致了对“福”文化的了解和深层次理解上的难题。中文一些词汇和表达方式，在英语中并没有完全对应的翻译，可能导致信息传递的失真。尤其是对福清方言的翻译，更是难上加难。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（三）文化差异的障碍</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">尽管不同国家、不同肤色人群对幸福的追求是一致的，但具体到一些表现形式、特殊内涵，却又存在明显差异。为此，作为中国传统文化一部分的福清“福”文化，在其对外传播中，也是难以绕过文化差异的障碍。比如在一些外国友人，他们对福清“福”文化的了解，主要来源于一些传统的文化活动和可见的民间习俗，如春节、元宵节、端午节等节俗，但对其深层次内涵和特点了解不足。此外，福清“福”文化所代表的价值观与外国人的认知也不尽相同，像中国传统文化注重家庭、社会和国家的利益，而西方文化则更强调个人利益和自由。文化价值观上的差异，在一定程度上限制了福清“福”文化的对外传播和主动认知。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（四）平台渠道的狭小</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">由于人才、创意等方面因素限制，福清“福”文化对外传播主要依赖于传统的平台和渠道，如文化活动、媒体报道、旅游推广等。这些渠道和平台虽在一定程度上能够起到宣传和推广作用，但影响力和覆盖面相对狭小，难以满足福清“福”文化对外传播的需求。此外，目前福清“福”文化传播主要依靠当地政府、民间团体和个人的力量，缺乏有影响力、多元化的传播大咖加盟，覆盖范围、推广效果比较有限。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（五）专业人才的匮乏</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">福清“福”文化的传承和发展面临非常明显的人才短缺，尤其是有知识、有技能、有情怀的综合型人才极度匮乏。因为传统文化、本土文化教育的缺位，年轻人对地方特色传统文化的重视与认知程度，远远不如中老年人，而上了年纪有研究心得的文化学者，又缺乏国际传播的相关技能，导致福清“福”文化的传承和发展缺乏新鲜血液和创新能力。因为时代的巨大变迁和市场经济的严重冲击，许多年轻人更愿意选择现代化的职业和生活方式，对传统文化缺乏兴趣和了解，许多流传千百年的传统文化都面临着失传风险，以地方特色小吃福清光饼为例，是一项有着悠久历史和文化背景的传统工艺，然而现在愿意在这样每天挥汗如雨环境中“讨生活”的年轻一代，确实少之又少。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（六）国际环境的影响</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">文化，是指一个族群、一个国家的历史地理、风土人情、文学艺术、生活方式，也包括思维方式、宗教信仰、审美情趣、律法制度、价值理念。文明因交流而多彩，文明因互鉴而丰富。长期以来，众多国家地区都在极力推广本国的文化，形成了激烈的竞争局面。特别是近年来，世界面临百年未有之大变局，国际贸易保护主义抬头，中华文化在不断扩大海外影响力的同时，也遇到了种种困难障碍。同样，国际政治和社会环境的变化，对福清“福”文化的对外传播也带来了较大竞争压力和挑战。</span></p></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; border-right: 0px solid rgb(250, 213, 132); border-top-right-radius: 0px; min-width: 5%; height: auto;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center; justify-content: center; display: flex; flex-flow: row nowrap;"><section style="margin: 0px; padding: 4px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; width: auto; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; border-style: solid; border-width: 4px; border-radius: 137px; border-color: rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgb(250, 213, 132); overflow: hidden;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 19px;"><section style="margin: 0px auto; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; border-width: 1px; border-style: solid; border-color: rgb(227, 92, 88); background-color: rgb(227, 92, 88); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; font-size: 16px; color: rgb(255, 255, 255);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;">三</p></section></section></section></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: inline-block; vertical-align: middle; width: auto; align-self: center; min-width: 5%; flex: 0 0 auto; height: auto;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: justify; color: rgb(227, 92, 88);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">“一带一路”背景下拓展福清“福”文化对外传播路径探索</strong></p></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">新时代新征程，有效拓展福清“福”文化对外传播路径，必须积极融入“一带一路”建设，充分发挥福清对外开放和侨力资源等特有优势，突显责任担当，创新传播形式，壮大传播力量，提升传播平台，培育专业人才，不断丰富福清跨文化交流与合作，提升福清的国际传播竞争力。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（一）突显福清文化担当</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">2023年，是共建“一带一路”倡议提出十周年。共建“一带一路”倡议，是探索远亲近邻共同发展的新办法，是造福各国、惠及世界的“幸福路”。路相通，情相牵，心相近，梦相连，十年来，共建“一带一路”已经成为开放包容、互惠互利、合作共赢的国际合作大平台。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">福建是建设“21世纪海上丝绸之路”核心区。自唐以降，千百年来，福清一直与东亚、东南亚等众多海丝沿线国家地区保持着密切的人员经贸往来。目前，福清旅外侨胞超过百万，素有强烈的家国情怀，其中70%以上在“一带一路”沿线国家地区深耕发展，有相当部分侨领、侨企承担着“一带一路”的具体建设项目；在印尼、日本、马来西亚、南非等国家设立了近70个融籍海外社团。福清还是外向型经济特色显著的县市，经济外向度常年保持在60%以上。对外开放的良好基础，量大面广的侨情特征，让福清在更好融入“一带一路”、加大文化交流交往交融成为可能。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">进入新阶段新征程，福清有基础有条件更有责任，在践行国家“一带一路”倡议中突显担当、展示作为。要弘扬丝路精神，在尊重各国宗教、信仰、文化、传统、生活方式前提下，在推进设施联通、贸易互通、资金融通的同时，主动促进民心相通，积极传播福清“福”文化等中华优秀文化，让“一带一路”倡议从共同圆梦的种子，长成郁郁葱葱的苍天大树。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（二）提升福清文化影响</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">打造文化精品。“福”文化的对外传播需要与时俱进、周密策划，提供有深度的、与受众需求匹配的优质内容。要秉持“内容为王”，树立精品意识，创造具有福清符号特色的文化内容和表现形式，生产体现中国传统文化元素且被国际市场认可的文化精品。同时，融合时尚流行文化元素，创造丰富多彩、喜闻乐见、具有自主知识产权的文化产品，让福清“福”文化获得创造性转化、创新性发展，提炼、展示福清特有的地域文化精神标识，形成福清文化精品IP矩阵效应，吸引更多的人参与和关注，提升福清和福清文化知名度和影响力。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">加密文化交流。积极组织福清“福”文化艺术团体参加国内外文化交流，与其他国家地区的文化机构、艺术团体开展跨文化合作与交流，增加福清“福”文化在国内外的曝光度。通过交流互访、合作演出、展览展示、开设工作坊等方式，促进福清“福”文化与其他文化的融合，使福清“福”文化得到更广泛的认可和传播。重点可依托庄斌官、陈惠云创办的南非华文图书馆、新加坡福清会馆与培青学校、何文金创办的印尼泗水新中三语学校等已有国际影响力的侨办载体，文化搭台、经贸唱戏，通过文化与经济的携手融合，让福清“福”文化更加频密地走向世界。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（三）创新传播形式工具</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">提供多语种翻译服务。陆续对福清“福”文化相关资料进行多语种翻译，在一些官方网站、社交媒体账号等渠道上，提供英语、日语、西班牙语、印尼语等语种的介绍和解读。组织福清“福”文化多语种讲座和培训活动，以方便不同语言背景的人士了解和关注。策划举办福清“福”文化国际性活动，或者承办由福建福安、福鼎，深圳福田，山东福山，江西安福等全国11个带“福”字县（市、区）联合举办的“幸福城市”联盟横向协作活动，提供多语种的展示和解读方式，包括现场口译、多语种小册子和宣传材料，让福清“福”文化的特色能够更好地传达出去。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">借助图像和视觉媒体。要点“数”成金，运用数字等现代技术赋能传播，打造一支金牌外宣媒体队伍。通过摄影作品、艺术设计、短视频等形式，生动展示福清“福”文化的特色和魅力。借助数字化技术和社交媒体、网络直播等新媒体平台，结合美丽风景、非遗作品、音舞表演等，将福清“福”文化以图像的方式传递给大众，同时通过字幕或配音的方式提供多语言版本，破解语言瓶颈，扩大在全球传播范围。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">提升文化旅游产业。加强资源整合，着力开发石竹山梦文化、黄檗文化、侨乡文化、丝路文化等特色文化，扩大灵石山蝴蝶溪“福”字题刻宣传造势，构建集传统文化传承和观光旅游于一体的文化旅游景区、福清“福”文化一日游线路。在“一带一路”沿线国家地区加大福清“福”文化旅游宣传力度，吸引更多的国际游客前来福清感受“福”文化，打造带有福清特色的文旅IP项目。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（四）提升对外传播平台</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">开辟建设专门平台。建设一个福清“福”文化挖掘、研究和推广的专门平台，诸如创立福清“福”文化传承中心、福清“福”文化网站等，通过平台向外界传播福清“福”文化的渊源、传承和倡导的价值观。发挥世界福清社团联谊会等海外社团的桥梁作用，在海外乡亲中广泛传播“三福之地”的“有福”特色，并通过乡亲再传播，把“福”文化及其产业传播出去。继续对接福清江阴侨胞黄琪旺先生创办的《华人头条》APP，常态化整理提供福清“福”文化宣传精品，让全球7000万华侨华人共享“福”文化。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">发挥现有平台优势。借共建“一带一路”旗舰项目——中印尼“两国双园”的东风，依托福建技术师范学院的日本研究中心、黄檗文化与海上丝绸之路研究院、中印尼产业合作研究中心，通过园区、高校、企业和社团组织的协力推动，以“产学研”相结合方式，推动福清“福”文化走向海外，打造福清“福”文化“东亚圈”“东南亚圈”。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">探索分众传播方式。利用AI技术和“三微一端”媒介进行沉浸体验与场景传播。展开双向互动和对话沟通，针对需求进行分众传播。借助福建国际传播平台里的福建全球英文网、福建中英文Facebook（脸谱）、Twitter（推特）、YouTube（优兔）4个海外社交媒体专页，开发福清“福”文化宣传版块，定期发布“福清故事”，传播福清声音。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（五）壮大传播人才队伍</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"> 培养专业传播人才。依托在融高校专业培养和人力资源集中培训，造就一大批具备专业知识和技能的传播人才，为福清“福”文化对外传播提供人才支持。在福建技术师范学院等招收的留学生和港澳台侨生中，聘请福清“福”文化海外讲解员，培养福清“福”文化的“代言人”。增加跨文化培训，邀请跨文化专家为传播者提供培训，让传播者更好地了解中华优秀传统文化，了解中西方文化价值观，文明互鉴、求同存异，从而更好地进行福清“福”文化的国际传播。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">扩大社会推广力量。通过加强学校教育、开展社区活动，向年轻一代传授福清“福”文化知识，增强文化认同和文化自信，培养更多潜在的“福”文化研究、传承和传播人才。通过政府或社会组织的支持，提供一些奖励办法或优惠政策，鼓励更多的年轻人参与传统文化的传承和发展。坚持在传承中创新、在创新中发展，将传统文化与现代元素有机融合，让传统文化与时代同行，使其更具有时代感与吸引力，吸引更多有志于此的年轻一代参与其中。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"></span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">（六）提升国际竞争实力</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">加强国际市场营销。提升福清“福”文化产品、品牌的市场竞争力与影响力。积极拓展新兴市场，减少对传统市场依赖，努力降低贸易保护主义带来的冲击。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">发挥高校研究优势。建议委托福建技术师范学院文法学院、外国语学院牵头，成立福清“福”文化国际研究中心，聚集相关专家学者，整合各方资源，发挥“智库”作用，开展系统、深入福清“福”文化研究。研究中心可承接国内外相关项目，增进福清“福”文化的国际交流与合作。</span></p><p style="margin-top: 16px; margin-bottom: 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">党的二十大报告指出，“加强国际传播能力建设，全面提升国际传播效能，形成同我国综合国力和国际地位相匹配的国际话语权。深化文明交流互鉴，推动中华文化更好走向世界”。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">福清“福”文化延续千年，是三福之地福清的文化基因，也是福清作为一座历史文化城市的精神面貌和文化底蕴。作为侨乡文化、海丝文化的重要缔造者，福清要进一步发挥侨海等特色优势，加强国际传播战略谋划，擦亮“福”文化底色，让福清“福”文化更快地“走出去”，更好地“活起来”，助力“一带一路”沿线国家地区民心相通、互利共赢，提升福清城市软实力和国际影响力。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;"> </span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">课题：2023年度福清市社会科学规划立项课题，课题编号：202316</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">课题组成员：张俊红、王先科、章小叶</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">课题执笔：张俊红，福建技术师范学院外国语学院</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 14px;">参考文献：《模因理论视角下的福文化传播探究》（于子舒、赵丹红）、《浅析“福”文化传播途径和创意表达——以福建省广播影视集团宣传推广“福”文化为例》（洪辉阳）等</span></p></section><p><br/></p><p><br/></p><link rel="stylesheet" href="//www.fqlook.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_LQQ" id="wcn_editor_css"/> 一带一路{:5_219:}
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